Contact me if you have a need for market insight and feel the urge to have it addressed soon. We will talk it through and turn your challenge into a research brief. From there, I can take it on either running the project myself or helping you identify an individual or agency to do it.
Sometimes you have this dataset and you don’t know if it contains hidden gems. Or you have an insight challenge and you suspect the answer to be hidden in existing data. I take existing datasets and put them in the grinder to extract their insights. Depending on the size and nature of the challenge, I work with others such as data specialists to whip the data in shape, experts to run the analyses with and designers to develop a great report or presentation.
There are many agencies and most of them have their proprietary approaches. Which one is best to address your insight challenge? I’ll act as a matchmaker and if our discovery has not uncovered an adequate one, I’ll design a new one for you.
Any insight exercise is only as good as our ability to convey the message, engage your stakeholders and make them act. That’s why I have specialized in insight visualization, presentation and storytelling techniques to captivate your target audience.
Your business is growing and you need a dedicated market insight team. Or you have an insight team and you want to take them to the next level. Work with me to profile the needs, expectations, profiles and budgets, and let’s get them going. I can also coach existing staff on critical skills such as insight extraction, interacting with the business or insight sharing and presentation approaches.